Creating a trade show booth that compels a buyer to visit you is not easy. If you have ever visited a trade show you must have observed that it is quite boring and everything seems to be the same. But still, many potential suppliers manage to attract buyers by being innovative with their booths and by using appropriate strategies and tools.
The trade show is a big marketplace where you can sell your products directly to the potential buyer so it is important to be presentable and use the right techniques and technology to attract them. Creating a unique image of your company at a Trade show is certainly not an easy task but not impossible too.
Get to know compelling ideas for your trade show booth as follows:
1. Create Excitement for your Booth
People only get to know you when you show yourself. The social media platform is a great way to do this. Start promoting your booth before the event, explain to them what all activities you are going to do on the day of the event. By coordinating with event managers you can post pictures of the event.
You can always engage your audience quite well on social media websites by adding a poll in your stories and get to know how your audience reacts to your activity.
2. Make People Feel Comfortable
Small little things also affect. Like putting up chairs as the trade show is quite crowded and there is not much seating, by putting up chairs you can make the buyers feel comfortable. They are not going to sit for a few seconds so you can play any presentation for them and engage at your booth.
3. Give your Guests Something They Need
You can always give refreshments to the guests like a bottle of water or some packed sandwich or packet of chips or anything else because they get tired when they walk in the trade show.
Also, you can set up charging points as people use a lot of phones when they visit trade shows so this might be a good way to engage them. Providing pamphlets might prove to be useful because till the time their phone is charging they can have a look at the pamphlets.
4. Use Big Bags for Giveaways
When people visit trade shows, you must have observed that they have multiple bags in their hands. Giving the biggest bag might seem to be stupid but here is the idea behind it. When you give a big bag what happens is clients try to put everything into the biggest bag and other people can then see that bag and probably might visit that booth too!
5. Organize games and Give Prizes
One of the most simple and effective ways to engage people at your booth. You can make them play any game, or you can organize any small quiz, or make them sing a song, take a picture and tell them to tag you and make them use hashtags. Giving small prizes like any cap or keyring is probably a good idea.
6. Do Something Creative with your Booth
Making your brand noticeable is the key objective of the trade show. YOu should always know what your competitors are doing, it is important to understand what they are doing and then set the things accordingly.
You can display your booth high enough so that it is visible even from a distance, this might make them think what is there and they might visit you. You can use graphics to show your booth and even use some standees or custom bikes or cars.
7. Have something Unusual at your Booth
Using any type of stunts is one of the unique ways to attract the audience to your booth. This is something people don’t go for usually and this can attract people.
Like you can have a magician on your booth who can attract people with his tricks.
8. Keep Extra Pair of Lights
Sometimes you might get great overhead lights by using your lights you can increase the visibility of your booth. Using the right light gives a good look at the booth.
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