Popularity doesn’t come like that, a lot of work needs to be done to come up in the eyes of the public. Reaching to a lot of people is not a piece of cake. People get attracted to something new and innovative, firstly you need to come up with something innovative, creative, and out of the box ideas which break the monotony.
Also, there are 100 different ways to show the same thing, it depends on your company how you chose to show yourself. What specialty you have is a question that you need to answer. If you know the answer it’s good but if you don’t have the answer, then you should know how innovatively you can show yourself.
Here are some innovative ideas that you can use for your business and create different and better.
1. Say No To Cheating
People often incorporate strategies of others into their business without understanding that their strategy has given them a platform but to make your business successful you need to come up with something interesting and different from other companies. Customer remembers a company for its innovative creativity for a particular product. Rather coming up with the opposite of your competition will make fetch customers.
Let’s take a small example to understand this concept. For example during sale season if one of your competitors is offering discounts then you can go for any other sale strategy like one+one in this way you will maintain your uniqueness and people will remember you for your unique offer.
2. Excite Them With Thrilling Challenges
You must have watched many food bloggers going for exciting challenges especially related to food like finishing the bowl of most spicy noodles or finishing a big cheesy combo such competitions create thrill in the mind of the customer and they go for such crazy competitions. The benefit of such competitions is that they offer exciting prizes like a cash prize or a discount of 25% for an entire year. Such challenges help the companies to make profits as one out ten completes such challenges.
Such thrilling challenges also help in the popularity of the restaurant or the company as people remember such places for these challenges.
Most of the young people or students go for such competitions or challenges and also if you think such challenges can only be created in restaurants then you are wrong, all you need to do is brainstorm your mind. A book shop can organize quiz and there are infinite ideas.
3. Viral Your Skills
Whenever anyone starts anything be it a restaurant or any accountancy firm or any tuition classes they go for it because they think they have enough knowledge related to their particular profession. So sometimes you mustn’t have to sell your ideas and products but impart your knowledge to others free of cost and you can do that by blogging or by making videos and posting them on Instagram or youtube. This will help you reach a larger audience and it’ll increase your visibility in the market.
4. Go For a Social Cause
It is a good idea to get involved in any social cause as this will create goodwill in the mind of your customers and might bring you popularity as well. Your charity doesn’t have to be linked with your business. Sometimes we call this a PR activity which is just done for promotion purposes only. This can be anything like in India we have Nihar Shanti Amla Oil promoting 1/- towards the education of children on the purchase of the product. Many more campaigns are going on which can be taken as an example.
5. Variable Prices
In India, many people buy things from the street where they don’t have any price tags on their products but still they are earning well. Let’s take the example of a restaurant where there is no fixed price of food, you might be thinking this way might lead to loses but opposite of it happens people see genuineness in such places and they often pay more, of course, some people might not pay well, but other people pay which adds to profits only. This scheme is a good way to earn from tourists because they are not aware of the actual prices and work well with them.
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